brand strategy

marketing strategy

innovative ideas + campaigns

hi-craft execution + production

customer journey + media rollout planning

1.BRAND VISION/PURPOSE + MISSION

2.BRAND VALUES

3.BRAND AUDIENCE + ANALYSIS

4.BRAND COMPETITORS + ANALYSIS

5.BRAND POSITIONING / TAGLINE

6.BRAND VOICE / TONALITY / EMOTIONS

7.BRAND VISUAL IDENTITY:

LOGO

COLOR PALETTE

GRAPHIC ELEMENTS

TYPOGRAPHY

IMAGERY

MOTION

SOUND

BRAND STYLE GUIDE

1.BUSINESS/REVENUE OBJECTIVES ANALYSIS:

-PRIMARY/SECONDARY

2.COMMUNICATIONS TARGET AUDIENCES:

-IDENTIFYING SEGMENTS/DEMOGRAPHICS/ BEHAVIOURS/MOTIVATIONS

3.COMMUNICATIONS OBJECTIVES DELVELOPMENT:

-WHAT COMMS OBJECTIVES WILL ACHIEVE BIZ OBJECTIVES

4.CREATIVE STRATEGY DEVELOPMENT:

-WHAT CREATIVE STRATEGY WILL ACHIEVE YOUR COMMS OBJECTIVES

CREATIVE CAMPAIGN BIG/IDEAS

- BRAND CAMPAIGNS

-PRODUCT CAMPAIGNS

CREATIVE CAMPAIGN EXECUTIONS OF BIG IDEA:

FOR ENGAGEMENT + CONVERSION:

-DIGITAL+SOCIAL MEDIA EXECUTIONS,

-EXPERIENTIAL+ON GROUND ACTIVATIONS,

-INNOVATIVE+NEW MEDIA EXEUTIONS,

-INFLUENCER PARTNERSHIPS (CATEGORY+NON CATEGORY SPECIFIC)

-BRAND COLLABS (CATEGORY+NON CATEGORY SPECIFIC)

-PR AND NEWS MEDIA BUZZ GENERATING EXECUTIONS,

-PR RELEASES

-DIGITAL + ON GROUND PROMOS/STUNTS

-SUBSCRIBER DOWNLOAD + SIGN UP INCENTIVES,

-PIONEERING ENGAGEMENT/WOM EXECUTIONS

END TO END CUSTOMER JOURNEY + MULTIMEDIA CHANNEL AND MATERIALS ROLLOUT PLANNING:

-INCLUDING MATERIALS PLOTTING

-AUDIENCE TARGETING

-MEDIA CHANNEL PLANNING