brand strategy design

1.BRAND VISION/PURPOSE + MISSION

2.BRAND VALUES

3.BRAND AUDIENCE + ANALYSIS

4.BRAND COMPETITORS + ANALYSIS

5.BRAND POSITIONING / TAGLINE

6.BRAND VOICE / TONALITY / EMOTIONS

brand visual identity design

1.LOGO

2.COLOR PALETTE

3.GRAPHIC ELEMENTS

4.TYPOGRAPHY

5.IMAGERY

6.MOTION

7.SOUND

8.BRAND STYLE GUIDE

marketing strategy design

1.BUSINESS/REVENUE OBJECTIVES ANALYSIS:

-PRIMARY/SECONDARY

2.COMMUNICATIONS TARGET AUDIENCES:

-IDENTIFYING SEGMENTS/DEMOGRAPHICS/ BEHAVIOURS/MOTIVATIONS

3.COMMUNICATIONS OBJECTIVES DELVELOPMENT:

-WHAT COMMS OBJECTIVES WILL ACHIEVE BIZ OBJECTIVES

4.CREATIVE STRATEGY DEVELOPMENT:

-WHAT CREATIVE STRATEGY WILL ACHIEVE YOUR COMMS OBJECTIVES

innovative creative ideas + campaigns

INNOVATIVE CREATIVE IDEAS FOR:

-BUSINESS + BRAND + SERVICE + PRODUCT + CUSTOMER EXPERIENCE: DESIGN

-BRAND + PRODUCT + PR + ENGAGEMENT + CONVERSION: MARKETING CAMPAIGNS

hi-craft execution + production

EXQUISITELY CRAFTED “GLOBAL STANDARD” END-TO-END EXECUTION FOR:

-PRODUCT + SERVICE DESIGN

-BRAND IDENTITY

-MOVING + STATIC IMAGERY (ALL CHANNELS)

-LONG FORM + SHORT FORM BRANDED ENTERTAINMENT

-DIGITAL+SOCIAL MEDIA USER EXPERIENCES

-EXPERIENTIAL + ON GROUND ACTIVATIONS

-RETAIL DESIGN

-INNOVATIVE+NEW MEDIA ENGAGEMENTS

-COLLABS - BRAND/PRODUCT/SERVICE/SPONSORSHIP

-PR + NEWS MEDIA “BUZZ GENERATING” MATERIALS,

-DIGITAL + ON GROUND PROMOS/STUNTS

-SUBSCRIBER DOWNLOAD + SIGN UP INCENTIVES,

-PIONEERING ENGAGEMENT/WOM EXECUTIONS

customer journey + media rollout planning

CUSTOMER JOURNEY + MULTIMEDIA CHANNEL PLANNING / MATERIALS PLOTTING:

-AUDIENCE + BEHAVIOURAL IDENTIFICATION

-MEDIA CONSUMPTION ANALYSIS

-CUSTOMER LOCATION TARGETING

-MEDIA PLOTTING AND ALLOCATION PLANNING

-MATERIALS SCHEDULING