Andrew Petch
CREATIVE CHAIRMAN + CHIEF CREATIVE OFFICER
+
GLOBAL TECH PLATFORM FOUNDER
andrewpetch@petchand.com
+639498809811 (WhatsApp Business)
biography
Andrew is currently:
Chairman/Chief Creative Officer and Founder of Petch & Partners.
Starting the agency in January 2017 with no clients – but a strong creative conviction – and in three short years they rose to become - Campaign Brief’s The Work 2020 Number 2 most awarded agency in Australasia - thanks to metals collected at One Show, New York Festivals, Clio, Ad Fest and Ad Stars - off clients they won against agencies 10 x their size - including Levis, Krispy Kreme, Dole, Nestle, Vivo Mobile Phones, Jamba Juice, Hilton, Resorts World, Max’s Restaurants and Smart Telecommunications.
Plus, Andrew is currently:
Founding tech-partner in global creator-economy platform:
Briefee. For skill earners and learners.
A first-to-market AI operating system for emerging economies, that integrates every business software tool, to enable anyone to turn their skill into an online business to earn, and anyone to subscribe to their business to learn, in one easier to use, faster, more affordable platform.
Prior to that, Andrew was:
Board Member of the Saatchi & Saatchi Worldwide Creative Council,
Chief Creative Officer/ Equity Partner of the Saatchi & Saatchi Philippine office,
Regional Creative Director at Saatchi & Saatchi Asia,
Executive Creative Director at Saatchi & Saatchi Singapore,
Creative Director at Saatchi & Saatchi London/Europe (+ Global Creative Director on Sony and Regional Creative Director on Visa Europe),
Prior to that, Andrew was:
Senior Creative at Publicis Worldwide London/New York (working across Europe and Americas)
Prior to that, Andrew was:
Senior Creative at BMF Australia
Prior to that, Andrew was:
Founding Creative Team at Cummins & Partners Australia.
Andrew has won at all international award shows including:
Grand Prix at the New York Festivals, 3 Gold Lions and 1 Titanium Shortlist at Cannes, 3 Gold Clio, 2 Gold London International Awards, Silvers at One Show, 1 Graphite and 4 Wood Pencils at D&AD, 2 Gold Eurobest, Gold BTAA (British Television Advertising Awards, 2 Best of Show, 3 Gold at ADFest Awards, 6 Gold at Spikes Asia Awards and 2 Gold at AWARD awards. And had 3 campaigns in Campaign Brief Australasia’s Campaigns of the Decade. And a campaign named in the Top 20 of the ‘Shots UK - 100 Greatest Ads of all time DVD’ issue.
Andrew has also won:
‘Creative Agency of the Year’ titles with 3 of the 4 agencies he’s creatively led/or part of the creative leadership. And with Saatchi & Saatchi, Andrew led one of the of the offices under his remit - Saatchi & Saatchi Philippines - from 156 most creatively awarded office in the network to number 3 most creatively awarded office.
Andrew has also created many firsts as far as the style of work he’s produced. Examples of these include:
1. A first-of-its-kind tourist attraction called ‘Cinema Roulette’; in which each seat in the cinema was a number on a roulette table and audience members could win 1 million just by sitting in the seat that the ball falls into via a display on the screen. (Resorts World Manila Casino)
2. A radio station that airs nothing but static to give babies a sound sleep. (Pampers Diapers)
3. An Energy Playground that turns kids physical energy into electrical energy to power its surrounding community. (Kraft Tiger Energy Biscuits)
4. Making a Nation’s Olympic Team’s national flag from the shirts of the Philippine people, which they carried at 2012 London Olympics. (Ariel Color Washing Powder)
5. And creating a 9-episode transmedia TV series the blurred the lines between reality and fiction by getting the lead actress and cast to star as themselves and use their online properties to bring the plot into the real world. (TV5)
Andrew as an Australian creative leader working across US, Europe, Asia and his homeland has been able to:
Successfully understand and work with different Country cultures (and Agency cultures) to connect with colleagues and teams to inspire, lead and develop them to create globally creatively awarded and effective campaigns. And likewise with clients to create relationships and build trust to buy such creative campaigns.
Andrew has worked across every major client category globally having worked on:
IKEA, Coca Cola, Cadbury, Lego, Guinness, Virgin, ESPN, Harley Davidson, Johnnie Walker, Toyota, Lexus, Visa, Renault, Kia, Vespa, Kia, Qantas, British Airways, Visa, Heineken, Carlsberg, Stolichnaya, Dewars, Tooheys Extra Dry, XXXX Bitter, AXA, ING, FWD, T Mobile, Sprint, Diesel, Australian Red Cross, Clarks Shoes, Hush Puppies, Swatch, British Army, Minute Maid, HSBC, Simpson Washers, Novartis, FHM Magazine, Columbia, Yalumba Wines, General Motors, Nature Valley (General Mills), National Geographic, Save the Children, Malibu Rum, Souza Tequila, NSPCC, Marks and Spencer, HSBC, Singapore Navy, Guinness, Tiger Beer, UOB, Australian Meat and Livestock, Carrier, Resorts World, MSIG Insurance, Tiger Biscuits, Enfa Milk, Wilkins, Delmore, San Miguel, Singapore Economic Tourism Board, Sharp, Ariel, Olay, Peninsula Hotels, H&S, Casio, Pampers, Sony Ericsson, Safeguard, GSK, Starhub, Pantene, Pfizer, Air Asia, The North Face, Carrier Air Conditioners, Department of Tourism Philippines.
Andrew is also working on:
His beautiful family. With his greatest creative partner, his wife Karen, and his greatest co-creative achievement, his baby girl Sofia.
awards - creative/creative leader
New York Festival:
1 Grand Prize, 2 Gold Medals, 4 Silver Medals, 4 Bronze Medals
Cannes Lions:
1 Titanium Lions Shortlist, 3 Gold Lions, 4 Silver Lions, 9 Bronze Lions
Clio International:
3 Gold, 5 Silver, 5 Bronze
London International:
2 Gold, 3 Silver, 1 Bronze
One Show
1 Silver, 3 Bronze
D&AD
1 Graphite Pencil, 4 Wood pencils
Eurobest (European Advertising Festival):
2 Gold, 1 Bronze
Ad-Fest Asia-Pacific Awards
2 Best of Show, 5 Gold, 5 Silver, 9 Bronze
Spikes Asia Advertising Festival
1 Gold, 15 Silver, 4 Bronze
BTAA (British Television Advertising Awards):
1 Gold, 2 Bronze
AWARD Australia:
2 Gold, 5 Silver, 5 Bronze
Campaign Poster UK:
1 Silver, 1 Bronze
Campaign Press UK
1 Silver, 1 Bronze
Young Guns International Festival:
2 Gold bullets
2 Silver bullets
3 Bronze bullets
Shots UK – ‘100 Best Ads of all time’ DVD:
Number 27 spot
Campaign Brief Australia – Top 30 Ads of the Decade:
3 campaigns selected
Gunn Report – 15th most awarded campaign in the world:
3 campaigns selected
Campaign Brief Asia Rankings
No 1 - Chief Creative Officer - Asia - Saatchi & Saatchi Philippines
Top 12 - Chief Creative Officer - Asia - Saatchi & Saatchi Asia
Top 15 - Chief Creative Officer - Asia - Petch&Partners
Adobo Magazine
2013 and 2010 – No. 1 - Chief Creative Officer - Saatchi & Saatchi
Campaign Brief Australia:
Australian Campaign of the Year
Ad News Australia:
Australian Campaign of the Year
B&T Australia:
Australian Campaign of the Year
‘Cutting Edge’ TV Advertising edition:
Campaign included
‘Cutting Edge’ Print Advertising edition:
Campaign included
Creativity/Ad Age website:
6 Picks of the Week
Creative Review UK:
2 Pick of the month
Bestads website:
6 Picks of the week
MADC (Melbourne Art Directors Club):
Student of the Year
awards - agencies led
GUNN REPORT:
- NO. 1 RANKED AGENCY IN AUSTRALASIA
- NO. 9 RANKED AGENCY WORLDWIDE
SAATCHI & SAATCHI SINGAPORE
CAMPAIGN BRIEF ASIA ‘AGENCY OF THE YEAR’ – ASIA:
SAATCHI&SAATCHI SINGAPORE
AD FEST ASIA PACIFIC AWARDS ‘AGENCY OF THE YEAR – ASIA:
SAATCHI&SAATCHI PHILIPPINES
CAMPAIGN BRIEF ASIA ‘AGENCY OF THE YEAR’ – PHILIPPINES:
SAATCHI&SAATCHI PHILIPPINES
CAMPAIGN BRIEF AUSTRALIA ‘AGENCY OF THE YEAR – AUSTRALIA/STATE:
BMF AUSTRALIA
AD NEWS AUSTRALIA ‘ASIA AGENCY OF THE YEAR’ – AUSTRALIA:
BMF AUSTRALIA
B&T NEWS AUSTRALIA ‘AUSTRALIAN AGENCY OF THE YEAR’ – AUSTRALIA:
BMF AUSTRALIA
awards - jury member
One Show Awards:
2020 Jury
Spikes Asia Advertising Festival:
2013 Jury
2012 Jury
Ad Fest Asia Advertising Festival
2015 Jury
2011 Jury
AWARD Australian Writers & Art Directors Awards
2022 Jury
2003 Jury
Midsummer Awards UK
2005 Jury
Young Guns International Awards
2003 Jury
curriculum vitae
2017–2022:
CHAIRMAN / CHIEF CREATIVE OFFICER / PARTNER
PETCH&PARTNERS
2014–2016:
BOARD MEMBER:
WORLDWIDE CREATIVE COUCIL
SAATCHI & SAATCHI
2010-2016:
REGIONAL EXECUTIVE CREATIVE DIRECTOR
SAATCHI & SAATCHI
+
CHIEF CREATIVE OFFICER / PARTNER
SAATCHI & SAATCHI PHILIPPINES / INDONESIA
2007-2010:
EXECUTIVE CREATIVE DIRECTOR
SAATCHI & SAATCHI SINGAPORE
+
REGIONAL CREATIVE DIRECTOR
SAATCHI & SAATCHI ASIA
2005 – 2007:
WORLDWIDE CREATIVE DIRECTOR
SONY ERICSSON
+
CREATIVE GROUP HEAD
SAATCHI & SAATCHI LONDON / EUROPE
2003 – 2005:
CREATIVE GROUP HEAD
PUBLICIS WORLDWIDE LONDON/NY
2000 – 2003:
SENIOR CREATIVE
BMF AUSTRALIA
1998 – 2000:
CREATIVE
CUMMINS & PARTNERS AUSTRALIA
education
RMB Radio Writers Workshop - Sydney, Australia
RMIT University - Advertising Course - Melbourne, Australia
St. Michael’s Grammar School Melbourne, Australia – Higher School Certificate
